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CITP Marketing Toolkit

Use the following tools to help promote your CITP credential and articulate the benefits employers and clients can gain as a result of your CITP credential.

 

 

Positioning and Benefits Statement

This downloadable Word document provides information you can use when communicating the benefits of your CITP credential to colleagues, clients, and employers.

 

 

CITP Positioning Slideshow


A PowerPoint presentation is available for you to use in sales presentations, company meetings or speaking events. These slides outline the benefits your clients and employer will receive by you having earned the CITP credential.

 

 

CITP Logo Usage and Guidelines

Consistent usage of the CITP logo will increase brand recognition, enhance awareness, and provide maximum impact of the CITP credential. The logo is available in a variety of formats (color and black and white) for both electronic and print media.

 

 

Sample Marketing Texts


Below is a link to three sample marketing texts about the CITP that can be used for a variety of purposes, including text announcing you've newly received the CITP credential, text articulating the benefit to clients or your organization by you having earned the CITP credential, and text outlining the benefits to employers to invest in their staff earning the CITP credential. These sample texts can be used in your company newsletter, Web site, brochure, proposals, or other marketing communications.

 

 

CITP Article Program

 

The CITP Article Program provides technical articles for your use in your firm or client newsletters and for publication via your Web site.  The CITP Article Program guidelines and articles for your use are available as Word documents.

 

 

Sample Ad

 

A sample ad for CITP consultants and professionals in public practice is available for you to modify and use in promoting your practice and services.  The ad is provided in two formats: a PDF format for you to view and a Quark file format for you to take to your designer or printer to modify and use with your company's logo and services that you want to promote.

        

 

Sample Business and Industry Resume Cover Letter

 

This downloadable Word document is a template for your use when communicating your unique skill set, qualifications and value as a certified IT specialist to prospective employers.

 

 

Press Relations Guidelines and Sample Press Release

 

This page contains samples of press release and guidelines on how to develop and maintain positive relations with the press.

Copyright © 2007 by the American Institute of Certified Public Accountants, Inc., New York, New York.