Information, Articles, Tools, and Useful LinksCommittee Listings, Member Forums, and Find a CITPInformation on AICPA Tech. Conference, Seminars, Webcasts, and ConferencesIT Section Membership Information, CITP Credential Information, Members Only Tools and Communications, and MorePublications, CPE, Conferences, and Webcasts
 
Search
 

Search Options

Printer Friendly View

Infotech Home > Membership > Member Benefit - CITP Marketing Toolkit
CITP Marketing Toolkit

[TOOLKIT EXAMPLE ONLY]

 

The CITP Marketing Toolkit is a suite of marketing resources designed to help you promote your unique blend of technology and financial management expertise. Whether you are seeking employment within a firm or organization, or competing for a lucrative client engagement, the tools and aids provided here will help you differentiate yourself from other professionals and communicate your ability to leverage technology to achieve real business results.

 

 

Positioning and Benefits Statement

This downloadable Word document provides information you can use when communicating the benefits of your CITP credential to colleagues, clients, and employers.

 

 

CITP Positioning Slideshow


A PowerPoint presentation is available for you to use in sales presentations, company meetings or speaking events. These slides outline the benefits your clients and employer will receive by you having earned the CITP credential.

 

 

CITP Logo Usage and Guidelines

Consistent usage of the CITP logo will increase brand recognition, enhance awareness, and provide maximum impact of the CITP credential. The logo is available in a variety of formats (color and black and white) for both electronic and print media.

 

 

Marketing Brochures - Why Hire a CPA.CITP

 

The “Why Hire a CPA.CITP” marketing brochures were designed to promote the unique expertise and perspective that CPA.CITPs bring to the table, and discuss the advantages of engaging a CPA.CITP.  Add your logo and contact information, and share them with perspective clients or employers to convey your unique qualifications.

  1. Business Consulting
  2. Public Accounting
  3. Business & Industry

 

CITP Article Program

 

The CITP Article Program provides technical articles for your use in your firm or client newsletters and for publication via your Web site.  The CITP Article Program guidelines and articles for your use are available as Word documents.

 

 

Press Relations Guidelines and Sample Press Release

 

This page contains samples of press release and guidelines on how to develop and maintain positive relations with the press.
Copyright © 2008 by the American Institute of Certified Public Accountants, Inc., New York, New York.