CAN-SPAM Act

The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act requires unsolicited commercial e-mail messages to be labeled (though not by a standard method) and to include opt-out instructions and the sender's physical address. It prohibits the use of deceptive subject lines and false headers in such messages. The FTC is authorized (but not required) to establish a "do-not-email" registry. State laws that require labels on unsolicited commercial e-mail or prohibit such messages entirely are pre-empted, although provisions merely addressing falsity and deception would remain in place. The CAN-SPAM Act took effect on January 1, 2004.

The CAN-SPAM Act This Web site contains the full text of the CAN-SPAM Act. Learn More>>

The CAN-SPAM Act: Requirements for Commercial Emailers This FTC Web site provides businesses with the requirements of the CAN-SPAM Act. Learn More>> FTC Approves New Rule Provision Under the CAN-SPAM Act The Federal Trade Commission has approved four new rule provisions under the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM or the Act). The provisions are intended to clarify the Act’s requirements. Learn More>>